Break free from Food Addiction
Coaching for Men and Women over 35 ready to lose weight, regain control, and feel alive again
Struggling with food cravings, belly fat, and feeling flat?
You’re not alone. Many men over 35 feel stuck in a cycle of eating for comfort, battling weight gain, and losing energy and confidence. The good news? You can take back control — without counting calories or killing yourself in the gym.
A Real Solution That Works
✅ Personalized 1:1 Coaching
✅ Practical strategies for food addiction
✅ A simple, primal way of eating that works with your biology
✅ Weekly check-ins, support & accountability
I’ve Been Where You Are
I know what it’s like to feel out of control with food. After nearly 4 years on the Carnivore Diet and transforming my own life, I now help other men break free from food addiction and reclaim their bodies and confidence.
Client Wins
Testimonials
John
John
John
Thank you Joff for sharing the Carnivore diet with me. I've regained my health and lost a further 10kg from the low carb diet. I'm nearly 60 years old and now weight 74 kg, which I haven't been since I was 20. Many thanks again my friend
Chino
John
John
Joff and I used to work together back in the day. Great guy and a passionate RN. Late last year, I've been living a very unhealthy lifestyle and my GP advised me to lose weight as I was pre diabetic, hypertensive and had some lower back issues. I noticed Coach Joff's videos about the keto diet and I immediately jumped on the bandwagon. It was a slow and hard start but it was all worth it. I was 95Kgs when I started ny diet December of 2023. I am now 75kgs strong with my BP well maintained, no more back pains and I still have lots of energy left to play with my kids after a shift at the hospital. Thanks Coach Joff!
Steve
John
Steve
I found it easy to talk to Joff about anything that happened during the time under his coaching. He offered the best advice to fit your schedule and personal choices of preferred foods and help with encouragement to cut down in stages of alcohol and bad food intake . .
Eric
Jillian
Steve
Thanks Joff for getting me through the Plateaus and slow and steady I can get to my Goal weight
Elsa
Jillian
Jillian
Coach Joff has been very supportive & encouraging throughout our 4 weeks challenge. Provided everything we need to help us to continue this challenge. It taught me what my body needs & what it doesn't need. I learnt to control myself not to give in to cravings & eat nutritious foods. I'm happy with the outcome. Thank you so much.
Jillian
Jillian
Jillian
Coach Joff has been such a great asset in my low carb/keto journey. There is so much information out there about keto, but he has helped me interpret everything and has explained everything in a simplified format which has made the challenge so much easier and enjoyable. Highly recommend coach Joff to everyone!
Josh
Katrina
Agnes
Joff was an extremely supportive and helpful mentor throughout the challenge and is living proof that adopting this lifestyle and sustaining it is achievable. Being able to learn from someone else’s experiences can make it much more relatable and Joff also never made the challenge feel restrictive - he let you make what you want of the challenge which gave more freedom and accountability which I think was more rewarding. I would highly recommend Joff to anyone looking to change or improve their lifestyle, health and lose weight.
Agnes
Katrina
Agnes
If you want a coach that can guide and encourage you to learn more about yourself and help you improve your lifestyle but still allows you the freedom to make your own meal choices and find what works best for your body, reach out to Health Coach Joff. It was well worth the money.
Katrina
Katrina
Marrissa
Joff you are such an approachable and open coach. No guilt trips, no pressure. You have been so supportive and understanding during the whole challenge
Marrissa
Chantelle
Marrissa
Great experience. Looking forward to continuing 😀 Appreciate the check ins and personalised advice
Chantelle
Chantelle
Chantelle
I’m still in shock with how well the diet went. I think because I thought it was going to be super hard, it didn’t end up being as bad. Also, being able to eat good food and not starve myself was one of the best things about the challenge! I started this challenge wanting to lose weight, but in the end I want to continue this diet because of how it makes me feel. I have better sleeps and have more energy every day!
Michael
Chantelle
Chantelle
Coach Joff explained the program in details. It becomes the foundation of everything. His willingness to answer questions and provide support fueled up my motivation to keep it going. His appreciation to my success reflects the pride of my outcome.
Grace
George D.
Grace
I learnt a lot of things that I'll be able to use moving forward such as which foods I need to be eating more, discovered healthier meal options, and that eating until I'm full is not a bad thing as long as I'm eating the right foods. Thanks for your guidance throughout it
Mary
George D.
Grace
I can't believe I survived a whole month on the Carnivore diet! Here’s what I’ve noticed: Less Cravings: No urge to snack on junk food. Less Bloating: I feel lighter and more energetic, less lethargic and puffiness on my face wasn't as bad. Challenges: What to eat? beef, chicken, pork, fish, eggs. What to avoid? No fruits, veggies, or grains, carbs, sugar - stick to animal products only. Can I take Supplements? By Adding electrolytes and multivitamins?
George D.
George D.
George D.
I wasnt exactly sure what to expect when I joined Joff. But I know something needs to change soon because my blood tests are getting bad and I'm pre diabetic. Joff is an excellent communicator and checks in daily to see how everyone's going and also to share information and meal recommendations. He's prompt to reply in and outside the group chat as well. 11/2 months later, im still on it. Healthier and no longer taking meds to lower my blood sugar. Thanks to Joff and a friend who introduced me to him and this diet.
Bernie
Bernie
George D.
I highly recommend Joff’s programs. You get out of it what you put into it and with minimal changes to my lifestyle I was still contented on what I achieved on my weight goals. I feel better for it and a lot have noticed even just the 5 kg drop. Thank you Joff and wish you all the best in your future endeavours.
Mike
Bernie
Mike
I only started Carnivore 6 weeks ago, and it's safe to say I was confused, overwhelmed and had so many questions I just couldn't find straight answers for. On Day 2 of my journey, I came across Joff, and that for me is where the transformation began. Joff is relatable, caring, and motivated to help you meet your own goals. The way he celebrates everyone of your victories like they are his is so encouraging. He is personally invested in helping others reach their goals. It wasn't just the weight loss though, even though that's 100% the reason I started on Carnivore. It was the mindset coaching or guidance. The stepping you through or the guiding you each step of the way. The encouragement to keep going, the uncomfortable but transformative truth (like, you will cheat, you will stumble. But that is for a moment. Progress isn't lost. You just pick yourself up and go again). I felt like I fully well knew what to expect, and how to navigate it because of his support and encouragement. But where I felt I made the biggest breakthrough, came when Joff shared his journey, his battle with addictions, his unhappiness and dissatisfaction with pre-carnivore life, I realised I too that I really wasn't alone. We all have a journey, we all have our demons, but he showed together we could get through them. My mindset has never been happier, I've never felt so stable in mood and clear of thought. I only started 6 weeks ago and have lost 10kg, but the biggest change has been within me, thanks to Joff. Trust the journey, trust the man, get ready to lose some weight, but more importantly gain the life that you didn't realise you had lost! Thanks Joff!!
Ready to Make a Change?
Book a free 30-minute call to explore your next step into food freedom
Professional Memberships
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